THE RELIABLE ORANGE
THE RELIABLE ORANGE
CLIENT:
CLIENT:
LANDCROS
LANDCROS
AGENCY:
AGENCY:
TBWA\Neboko
TBWA\Neboko
YEAR:
YEAR:
2026
2026
Renaming a brand is one thing.
Changing what people call it is another.
Because for Hitachi Construction Machinery, operators already have names for the machines they use every day. And sometimes those nicknames say more than any brand ever could.
Renaming a brand is one thing.
Changing what people call it is another.
Because for Hitachi Construction Machinery, operators already have names for the machines they use every day. And sometimes those nicknames say more than any brand ever could.
Renaming a brand is one thing.
Changing what people call it is another.
Because for Hitachi Construction Machinery, operators already have names for the machines they use every day. And sometimes those nicknames say more than any brand ever could.
/ ROLE
Creative Concept / Copywriting / Art Direction
/ CREATIVE CREDITS
CD: Douglas Fridlund, Daniel Sytsma
Creative team: Alfie Souter, Tom Healey, Georgina Kosmatou, Pablo Marinero
/ ROLE
Creative Concept / Copywriting / Art Direction
/ CREATIVE CREDITS
CD: Douglas Fridlund, Daniel Sytsma
Creative team: Alfie Souter, Tom Healey, Georgina Kosmatou, Pablo Marinero
/ ROLE
Creative Concept / Copywriting / Art Direction
/ CREATIVE CREDITS
CD: Douglas Fridlund, Daniel Sytsma
Creative team: Alfie Souter, Tom Healey, Georgina Kosmatou, Pablo Marinero
/ BRAND FILM
/ BRAND FILM
/ BRAND FILM
