SIMPLY SUPERNOVA
SIMPLY SUPERNOVA
CLIENT:
CLIENT:
adidas
adidas
AGENCY:
AGENCY:
TBWA\X
TBWA\X
YEAR:
YEAR:
2023
2023
In 2023, adidas launched Supernova, its most comfortable running shoe made for EVERYONE, from daily joggers to the "I swear I'll start tomorrow" people.
We started by communicating its specs with an "oddly satisfying" 3D content piece. But as a shoe for the everyday runner, who better than them to ditch the tech talk and let the world know how awesome wearing the Supernova feels?
In 2023, adidas launched Supernova, its most comfortable running shoe made for EVERYONE, from daily joggers to the "I swear I'll start tomorrow" people.
We started by communicating its specs with an "oddly satisfying" 3D content piece. But as a shoe for the everyday runner, who better than them to ditch the tech talk and let the world know how awesome wearing the Supernova feels?
In 2023, adidas launched Supernova, its most comfortable running shoe made for EVERYONE, from daily joggers to the "I swear I'll start tomorrow" people.
We started by communicating its specs with an "oddly satisfying" 3D content piece. But as a shoe for the everyday runner, who better than them to ditch the tech talk and let the world know how awesome wearing the Supernova feels?
/ ROLE
Creative Concept / Art Direction
/ CREATIVE CREDITS
CD: Theo Von Aspern
Creative team: Laura Marquino, Pablo Marinero
Animation: Uni_Verse
DOP: Dillion Buirski
/ ROLE
Creative Concept / Art Direction
/ CREATIVE CREDITS
CD: Theo Von Aspern
Creative team: Laura Marquino, Pablo Marinero
Animation: Uni_Verse
DOP: Dillion Buirski
/ ROLE
Creative Concept / Art Direction
/ CREATIVE CREDITS
CD: Theo Von Aspern
Creative team: Laura Marquino, Pablo Marinero
Animation: Uni_Verse
DOP: Dillion Buirski
/ TECH SPECS
/ TECH SPECS
/ TECH SPECS
/ TECH SPECS SIMPLIFIED
/ TECH SPECS SIMPLIFIED
/ TECH SPECS SIMPLIFIED