FAMILY MODE

FAMILY MODE

CLIENT:

CLIENT:

McDonald's

McDonald's

AGENCY:

AGENCY:

TBWA\X

TBWA\X

YEAR:

YEAR:

2023

2023

How often do you check your phone when you're at the table with your family?

We know, don't say it.

This problem was messing with the family experience at McDonald's restaurants. But instead of blaming it on phones we made them the ultimate enablers of true family time, all through the McDonald's App.

How often do you check your phone when you're at the table with your family?

We know, don't say it.

This problem was messing with the family experience at McDonald's restaurants. But instead of blaming it on phones we made them the ultimate enablers of true family time, all through the McDonald's App.

How often do you check your phone when you're at the table with your family?

We know, don't say it.

This problem was messing with the family experience at McDonald's restaurants. But instead of blaming it on phones we made them the ultimate enablers of true family time, all through the McDonald's App.

/ RECOGNITIONS:
Webby Award 2024 - Advertising, Media & PR (Game or Application)
Effie Awards - x1 Bronze, Branded Customer Experience

/ ROLE
Creative Concept / Art Direction

/ CREATIVE CREDITS
CD: Niels Straatsma, Pascal Badenbroek
Creative team: Laura Marquino, Pablo Marinero
3D Production: Florido Meacci

/ RECOGNITIONS:
Webby Award 2024 - Advertising, Media & PR (Game or Application)
Effie Awards - x1 Bronze, Branded Customer Experience

/ ROLE
Creative Concept / Art Direction

/ CREATIVE CREDITS
CD: Niels Straatsma, Pascal Badenbroek
Creative team: Laura Marquino, Pablo Marinero
3D Production: Florido Meacci

/ RECOGNITIONS:
Webby Award 2024 - Advertising, Media & PR (Game or Application)
Effie Awards - x1 Bronze, Branded Customer Experience

/ ROLE
Creative Concept / Art Direction

/ CREATIVE CREDITS
CD: Niels Straatsma, Pascal Badenbroek
Creative team: Laura Marquino, Pablo Marinero
3D Production: Florido Meacci

/ CASE FILM

/ CASE FILM

/ CASE FILM

CURIOUS? GOOD! NEXT QUESTION:

pamarinero@hotmail.com

+34 664 55 78 15

CURIOUS? GOOD! NEXT QUESTION:

pamarinero@hotmail.com

+34 664 55 78 15

CURIOUS? GOOD! NEXT QUESTION:

pamarinero@hotmail.com

+34 664 55 78 15