DON'T MESSIT UP!
DON'T MESSIT UP!
CLIENT:
CLIENT:
adidas
adidas
AGENCY:
AGENCY:
TBWA\X
TBWA\X
YEAR:
YEAR:
2023
2023
During the Women's World Cup 2023, adidas wanted all eyes on the pitch, but life's to-do's threatened to make fans miss the games… unless the GOAT himself sent a clear message.
DISCLAIMER: things got messed up (by Messi himself) and production stopped (but you can still se the original plan at the bottom of this page).
We continued. We launched #WWCMode and invited our partners to take over Instagram Stories, letting fans tell their followers they were MIA during games.
During the Women's World Cup 2023, adidas wanted all eyes on the pitch, but life's to-do's threatened to make fans miss the games… unless the GOAT himself sent a clear message.
DISCLAIMER: things got messed up (by Messi himself) and production stopped (but you can still se the original plan at the bottom of this page).
We continued. We launched #WWCMode and invited our partners to take over Instagram Stories, letting fans tell their followers they were MIA during games.
During the Women's World Cup 2023, adidas wanted all eyes on the pitch, but life's to-do's threatened to make fans miss the games… unless the GOAT himself sent a clear message.
DISCLAIMER: things got messed up (by Messi himself) and production stopped (but you can still se the original plan at the bottom of this page).
We continued. We launched #WWCMode and invited our partners to take over Instagram Stories, letting fans tell their followers they were MIA during games.
/ ROLE
Creative Concept / Art Direction
/ CREATIVE CREDITS
Creative team: Hugo Mario García, Laura Marquino, Pablo Marinero
/ ROLE
Creative Concept / Art Direction
/ CREATIVE CREDITS
Creative team: Hugo Mario García, Laura Marquino, Pablo Marinero
/ ROLE
Creative Concept / Art Direction
/ CREATIVE CREDITS
Creative team: Hugo Mario García, Laura Marquino, Pablo Marinero
/ WWC MODE
/ WWC MODE
/ WWC MODE
/ DON'T MESSIT UP
/ DON'T MESSIT UP
/ DON'T MESSIT UP
