BREAST CANCER ALPHABET
BREAST CANCER ALPHABET
CLIENT:
CLIENT:
Alexander Monro Hospital
Alexander Monro Hospital
AGENCY:
AGENCY:
TBWA\Neboko
TBWA\Neboko
YEAR:
YEAR:
2024
2024
Breast cancer isn’t top of mind for young adults. And when it is, most know what to feel, not what to look for.
While the well-known lump dominates the conversation, a whole range of other visible signs often go unnoticed.
Which means many early signals are missed, simply because people don’t know what they’re looking at.
So we set out to change that. We turned awareness into something visible.
All 26 signs can be explored at kenjeborsten.nl.
Breast cancer isn’t top of mind for young adults. And when it is, most know what to feel, not what to look for.
While the well-known lump dominates the conversation, a whole range of other visible signs often go unnoticed.
Which means many early signals are missed, simply because people don’t know what they’re looking at.
So we set out to change that. We turned awareness into something visible.
All 26 signs can be explored at kenjeborsten.nl.
Breast cancer isn’t top of mind for young adults. And when it is, most know what to feel, not what to look for.
While the well-known lump dominates the conversation, a whole range of other visible signs often go unnoticed.
Which means many early signals are missed, simply because people don’t know what they’re looking at.
So we set out to change that. We turned awareness into something visible.
All 26 signs can be explored at kenjeborsten.nl.
/ RECOGNITIONS:
Cannes Lions - Bronze (Industry Craft)
Cannes Lions - x2 Shortlist (Design, Digital Craft)
ADCN - x3 Silver (Art Direction, Graphic, Illustration & Typography)
ADCN - x2 Bronze (Outdoor, Impact)
ADCN - x2 Finalist (Culture, Innovation)
SAN Accent - Winner (Non-Profit & Overheid)
/ ROLE
Art Direction / Design
/ CREATIVE CREDITS
Creative and Design Team: Hannah Sterke, Nina Mispelblom Beyer, Bas Engels, Marjon Hoffman, Pepijn Spanjerberg, Pablo Marinero, Renzo Candido, Julia Gore-Koenig, Petar Stanchey, Javier Colsa
Photographer: Maxime Cardol
DOP: Tom Enzel
Production Company: MAKE
/ PRESS
The Drum
Famous Campaigns
Creative Review
/ RECOGNITIONS:
Cannes Lions - Bronze (Industry Craft)
Cannes Lions - x2 Shortlist (Design, Digital Craft)
ADCN - x3 Silver (Art Direction, Graphic, Illustration & Typography)
ADCN - x2 Bronze (Outdoor, Impact)
ADCN - x2 Finalist (Culture, Innovation)
SAN Accent - Winner (Non-Profit & Overheid)
/ ROLE
Art Direction / Design
/ CREATIVE CREDITS
Creative and Design Team: Hannah Sterke, Nina Mispelblom Beyer, Bas Engels, Marjon Hoffman, Pepijn Spanjerberg, Pablo Marinero, Renzo Candido, Julia Gore-Koenig, Petar Stanchey, Javier Colsa
Photographer: Maxime Cardol
DOP: Tom Enzel
Production Company: MAKE
/ PRESS
The Drum
Famous Campaigns
Creative Review
/ RECOGNITIONS:
Cannes Lions - Bronze (Industry Craft)
Cannes Lions - x2 Shortlist (Design, Digital Craft)
ADCN - x3 Silver (Art Direction, Graphic, Illustration & Typography)
ADCN - x2 Bronze (Outdoor, Impact)
ADCN - x2 Finalist (Culture, Innovation)
SAN Accent - Winner (Non-Profit & Overheid)
/ ROLE
Art Direction / Design
/ CREATIVE CREDITS
Creative and Design Team: Hannah Sterke, Nina Mispelblom Beyer, Bas Engels, Marjon Hoffman, Pepijn Spanjerberg, Pablo Marinero, Renzo Candido, Julia Gore-Koenig, Petar Stanchey, Javier Colsa
Photographer: Maxime Cardol
DOP: Tom Enzel
Production Company: MAKE
/ PRESS
The Drum
Famous Campaigns
Creative Review
/ CASE FILM
/ CASE FILM
/ CASE FILM
/ LETTERS
/ LETTERS
/ LETTERS
/ DESIGN PROCESS
/ DESIGN PROCESS
/ DESIGN PROCESS
/ ALPHABET
/ ALPHABET
/ ALPHABET
